Creative & Photo Direction
Creative Campaign Development
Design & Typography
Copywriting
Signage & Store Design
Digital & Social Media Design
Leadership & Team Management
Branding & Identity
Brand Strategy & Development
Project Management
Complex Problem Solving
Corporate Communication
Expense Management
I am a seasoned creative and branding expert with a proven ability to lead large-scale projects while upholding brand integrity. My leadership is defined by a passion for creative excellence and a strong commitment to both personal and team growth. I approach challenges with curiosity and optimism, driving innovation and results through strategic vision and exceptional design execution.
With ten years of experience at the helm of diverse creative initiatives—ranging from seasonal visual direction to in-store signage and social media content—I lead with a 360º approach that seamlessly integrates content and commerce across all brand channels. I am adept at managing and inspiring cross-functional teams, including designers, illustrators, stylists, writers, retouchers, videographers, and photographers, ensuring they exceed their goals and deliver their best work.
My leadership excels in high-pressure environments where balancing multiple projects and meeting deadlines is critical. I bring superior organizational skills and attention to detail, overseeing all aspects of production, from post-production to guideline adherence, ensuring alignment across all consumer touchpoints. Proficient in Adobe Creative Suite—InDesign, Photoshop, Illustrator, and Premiere—I am hands-on with every project, driving quality and consistency throughout.