In-store marketing is a costly investment for any organization, so the longer it’s life the better. For Indigo, I created an evergreen campaign that could be used in store at any time during the calendar year. Reflecting the ethos of Indigo, the bold and graphic approach appealed to Indigo’s diverse customer base. CEO Heather Reisman was incredibly pleased with the results and shared kudos she received from outside the organization on the impact it made to visitors. This included one of the most influential gallerists in Canada, who lauded it as the best window image for a retail store he had ever seen, including elsewhere in the world, for the way that it spoke to culture and art.