For many Canadians a gift from Indigo is an elevated option. To reflect the refined nature of our gifting assortment and the individual passions they reflect, I built on Heather Reisman’s idea of Incredible Gifts. Thinking of the digital-first nature of these assets, I created images that would live together beautifully in a look book concept for the press and for Indigo’s digital media plan. They were so well received that Ms. Reisman used them in an internal presentation to get executives and leadership excited for Indigo’s holiday season.