Spring breezes. Golden light. The outdoors coming in. Spring is a magical time where we shrug off winter and welcome in bright, happy and positive thoughts. Due to the pandemic, Spring 2020 was very different for our customers, but these images turned into an ideal response to the uncertainty and stress and ensured the brand was a place of positivity. Concepted as a digital-first approach, it exceeded goals and saw the highest ever conversion for online sales during that period.