The start of the school year can be a stressful time for families, making it crucial for them to find all their back-to-school essentials in one easy trip. To highlight this convenience, I developed the tagline 'Back to School is in the bag,' conveying the simplicity of combining their weekly shop with a back-to-school mission, saving valuable time. To ensure Walmart Canada’s branding stood out, I carefully curated products to adhere to a strict colour palette—Walmart blue and Spark yellow—creating strong brand recognition across the campaign.