As a private label by Walmart Canada, Ivy's brand identity was brought to life through a successful launch campaign that I had the privilege of leading. For Ivy’s debut collection, which offers a fresh take on boho fashion, I aimed to evoke a free and effortless vibe. To achieve this, I developed a color palette that harmonizes earthy tones with bold patterns, capturing the essence of bohemian style while keeping the styling simple and effortless for everyday wear.