I led a Back-to-School campaign for Walmart Canada centered on making preparation effortless for families. The :15 television spot followed parents quickly discovering everything their kids need—then realizing it can all be ordered right from their phone, with select items available for delivery in as little as 2 hours. The message positioned Walmart as a practical, time-saving partner during one of the busiest seasons of the year.

The campaign extended into a series of OLVs covering key shopping moments across fashion, dorm décor, tech, and everyday school essentials. Together, the work highlighted convenience and breadth of assortment, reinforcing Walmart’s ability to simplify back-to-school shopping from planning to doorstep.