Building on the success of the previous holiday campaign, I led the next chapter for Walmart Canada by evolving the beloved elf associate into a comedic duo. Partnering again with Cossette, we produced a :15 television spot “Training Day” and supporting OLVs that introduced a second elf, bringing unexpected, out-of-the-box holiday solutions to customers with a playful, humorous tone.

The dynamic between the two elves refreshed the platform while maintaining continuity and brand recognition from the prior year. The campaign resonated strongly with audiences, delivering strong performance and reinforcing Walmart’s role as a helpful, imaginative partner during the holiday shopping season.